We do the right thing for the business and take accountability for our work. In 1922 the family completed the expansion and renovation of the original distillery in Santiago, increasing the sites rum production capacity. This helped the company survive after the Cuban government confiscated all Bacardí assets in the country without any compensation. The Bacardí family, led by Don Facundo Bacardí Massó, buy a distillery in Santiago de Cuba. Pepin founded Bacardi Imports in New York City, and became Cuba's Minister of the Treasury in 1949. Next to the stage was a bar, at which people crowded, ordering daiquiris and beer, all free.”[34] A sign at the event read "Bacardi rum welcomes the author of The Old Man and the Sea". Get your own Tropical Cocktail Kit plus a personalized BACARDÍ Superior bottle! So, when you think about it, when you drink BACARDÍ Rum in the 21st century, no matter where in the world you are, you’re drinking in a little bit of tropical Cuba from the 1850’s. [20][21] This new law was drafted to invalidate the trademark registration. The brand was created by the José Arechabala S.A. and nationalised without compensation in the Cuban revolution, the Arechabala family left Cuba and stopped producing rum. Party at the summer house Villa Elvira in Cuabitas, Cuba draped with Cuban flag and featuring Facundito Bacardi Gaillard, Jose “Pepin” Bacardi Fernandez, Rafael “Pappy” Valiente and Elvira Cape de Bacardi. While alcohol is banned in the US, the Bacardí family draws party-goers to “fly to Cuba and bathe in BACARDÍ rum”. This logo was pragmatic considering the high illiteracy rate in the 19th century, enabling customers to easily identify the product. Several Bacardi spirits have performed notably well. 105–277 (text) (pdf)), a bill that became known as the Bacardi Act. He personally shows them how to craft the perfect BACARDÍ Rum Mojito, Daiquirí, Cuba Libre or the BACARDÍ Cocktail – all using BACARDÍ Rum, of course! [42], Largest privately held, family-owned spirits company with Cuban origins, Rousseau, Bryant. "In Conversation: Chad Oppenheim. For the Taínos, bats are regarded as spiritually significant. There had never been anything like it in the US.”, Rafael “Pappy” Valiente, nicknamed “the happiest salesman in Havana”. Don Facundo decided to focus his energies on a gap in the market he had noticed in his years as a wine merchant: developing a refined rum, fit for the sophisticated palates of the emerging middle classes in Santiago de Cuba. The 4th of February, 1862, is one of those golden days our family will always think of fondly: the day the Bacardi Company was formally established and we begin making rum together for sale. In 2012, members of the fourth, fifth, sixth and seventh generations of our family come together in Puerto Rico to celebrate the 150th anniversary of our family company. [11] In Santiago, his brother Facundo M. Bacardí continued to manage the company along with Schueg, who began the company's international expansion by opening bottling plants in Barcelona (1910) and New York City (1916). Your name is Facundo Bacardí. Our hero was not the type of man who would settle for mediocrity or to follow the trails of others, and he could not have done it without the strength and support of his Doña Amalia. 3. [10] In 1899, Emilio Bacardí became the first democratically elected mayor of Santiago, appointed US General Leonard Wood. He lived at Finca Vigía, in the small town of San Francisco de Paula, located very close to Bacardi's Modelo Brewery for Hatuey Beer in Cotorro, Havana. Bacardi rekindled the story of the Arechabala family and Havana Club in the United States when it launched the AMPARO Experience in 2018, an immersive play experience based in Miami, the city with the highest population of Cuban exiles. 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