Lenovo speaks fluent e-commerce with Adobe. Why it works: There's a famous saying that you should "sell the hole, not the drill". I'll point out what they do well or could do better, and how you can apply their strengths to your own customer success stories (or learn from their mistakes). In a small town there lives a brave knight. IKEA empowers and engages its Firstline Coworkers with Microsoft Teams to support more great days of serving customers. HubSpot explains that today’s consumers make about 60% of their buying decision before speaking to a sales rep. When stakeholders are considering different solutions to their problem, they typically want to cut to the bottom line. Michelle Coates, Associate Director. Customer Success Stories. Compelling customer success stories have the power to engage potential buyers and lead them to contact your company or make a purchase. Without a doubt, Sage Accounting has helped the practice to better engage with clients. Shopify doesn't just sell an e-commerce platform; it also sells the opportunity for customers to run the online business they've always wanted. Call 1-800-553-6387 US/CAN | 5am-5pm PT; Featured customer. Stories Sell: How to Write a Powerful Customer Success Story, Facts tell, but stories sell. According to experts, a customer success story is a very powerful tool to encourage more leads to finally decide and buy from you. Insurance. Search and browse stories. Adding them to your marketing and sales content should be a key piece of your inbound marketing strategy. Microsoft customer stories. Whereas case studies tell the facts, customer stories sell the experience. How do you create a success story with enough trust & authenticity to turn your leads into paying customers? Facts tell, but stories sell. In “Use Stories from Customers to Highlight Your Company’s Purpose,” Harvard Business Review’s Erica Keswin shares that these customer success stories can ultimately become part of your company’s mission statement: “Stories make us all pay closer attention to what matters. What to copy: Use specific examples throughout your customer success story. Surface Duo; Surface Laptop Go; Surface Pro X; Surface Go 2; Surface Book 3; Microsoft 365; Windows 10 apps; HoloLens 2; Microsoft Store. Armstrong International. Microsoft customer stories. Customer success stories Find out for yourself how our customers are enjoying success with Sage solutions that are transforming their businesses and helping them thrive. Set the Scene & Introduce the Hero. Find Customer Stories See how companies like yours are succeeding with innovative products, services, and technologies from SAP. What is good: Exact Target does a good job of providing the viewer with visual interest. FreshBooks decided to embrace the simple yet emotional story of Sarah and turn it into a customer success story that's authentic and powerful. St. Luke’s takes care of the future of health with the Microsoft 365 productivity cloud. Public Sector U.S. Census Bureau: Embracing the digital age with Enterprise Data Lake Customer story. It's about the client and their story, rather than the company trying to sell to you. Pharmaceutical company moves to cloud and accelerates FDA approvals. This achieves two things: firstly, it shows how much the company cares about its customers and their goals. What exactly does a focus on storytelling rather than selling boil down to in practice? How much has their business grown as a result of using the product? Representing a variety of industries and having their own unique business requirements and needs, Rootstock customers share their digital transformation from legacy ERP to cloud ERP. A customer story has an emotional undertone which highlights the customer’s problem and the change which occurred as a result of using a product or working with a business. They will leave the technical details and financial analysis to the decision-makers. Packed full of our expert advice on how to identify the right story, target the right client, and use your video case study effectively. Learn about success stories featuring Oracle customers using innovative approaches to solve business challenges with Oracle Cloud-based applications and platform services. To successfully convince your target audience that you can help them, you need to prove that you've helped others who have been struggling with the same issues. They are the hero of the story. Stories have the power to draw us into the lives of others, cause us to feel empathy, and can motivate us to act. Both have their place in inbound marketing and are useful at different points in the. They want to know, directly from real product users, “Is this product worth my investment? We chose Zmanda, as it seemed like a perfect solution for us. Call us. hbspt.cta._relativeUrls=true;hbspt.cta.load(467997, 'a44657a7-2391-49c4-a879-a66ec386b984', {}); Join 1,000 comms experts from brands like Boots, Experian & JCB and sign up for our latest posts. Watch some customer success story videos we’ve created for our clients: click here…. Why it works: Success stories don't need to be complicated affairs. How much will your video project cost? It feels authentic and real. St. Luke's University Health Network. The more similar the customers you feature in your success stories are to your target audience, the more those stories will resonate with them. Free. Further reading: 4 Ways to Leverage Customer Success Stories in Inbound Marketing. The story moves logically from the customer's situation, to their problem, to the chosen solution, to the outcome. Health Provider. Choose one or two that are most relevant to your target audience, and be sure to focus on them throughout the success story. Learn more about the many benefits of Microsoft Power BI through our transformational customer success stories, ranging from global enterprises to not-for-profits. Customer Success Stories. Read our customer case studies and discover how Adobe Experience Cloud, Creative Cloud and Document Cloud help the world's leading brands. Read more Watch the video Lightbox. That’s why … This article focuses on writing customer stories, but it’s helpful to examine the difference between the two first. See how our customers are changing the world. In this part of the story, tell how the customer knew you were the one to solve their problem. Watch the video. Help the reader, who is likely experiencing similar pains, feel empathy toward the customer. They want to know whether or not similar businesses have had success using a solution and what their experience was like using the product. Emily Smith, Accounts Manager. Taylor Vinters uses NetMotion to evolve their agile strategy. The smiles on their faces make all his battles worthwhile. What to copy: Create success stories about those customers that are closest to your ideal buyer persona. Packed full of our expert advice on how to identify the right story, choose the right client, and use your video case study effectively. It makes the viewer feel something. Be sure to give them enough time to speak about their situation, values, and goals. Good customer success stories focus on storytelling, not selling. Case Studies. The best customer success stories follow a logical structure to keep the story moving, which is most commonly: Zendesk's success story suffers from being too long and not structured enough. They are searching the internet, browsing your website, and gathering intel prior to buying. Mobile device Description. The more similar the customers you feature in your success stories are to your target audience, the more those stories will resonate with them. Why it works: At the end of the day, people want to buy from you so they can solve their own specific problems. Retailers. Available on. They need to know exactly how the product or service can be implemented, solve their specific problem, and have a positive impact on their bottom line. Sonatype Introduces Next Generation Dependency Management | Press Release /customer-success Learn the challenges they faced and the results they have achieved with a modern system. Both have their place in inbound marketing and are useful at different points in the sales funnel. In addition to product features and benefits, demo videos, and blog articles, what are they looking for? They are looking for proof. What to do differently: Choose your customers carefully — your success story relies on them and how they communicate. retraced. Like the beginning of any good story, the first scene allows us into their world. If your client has a compelling story to tell, let them tell it without interruption. In this example, Salesforce spend a lot of time letting their client explain their values, beliefs and aims. Send a request. Let's talk about what Adobe Experience Cloud can do for your business. For general enquiries, or if you have a project in mind and want to have a chat. Available Monday-Friday 8 AM to 5 PM Central Time. Finlayson. Think of a case study as a scientific report. What to copy: Create success stories about those customers that are closest to your ideal buyer persona. Finally, the wise guide comes along to rescue the hero from peril. It's not as bad as it could be, but when the client talks about "aggregating and leveraging customer data" it clouds their meaning and makes it harder for real emotion to come through. Testimonials and customer success stories. Chat with Sales. hbspt.cta._relativeUrls=true;hbspt.cta.load(495171, 'e8facb24-177c-4fe3-ba01-b1ada66978c1', {}); We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Success story. HubSpot does a great job of featuring their customer's pain points in this success story. About ; Executive Team ; Articles ; Customer Success Stories ; Avolin Partners ; Careers ; Yanfeng Automotive Interiors . Peter Merkert, Cofounder and CTO, retraced. How did it help someone like me?”. 3. Tell about the people behind the brand and why we should care about them. It ends with data and reports of ROI, revenue growth, and cost savings. Engaging footage accompanies the customer interview and key phrases are displayed through supporting titles. 4 Ways to Leverage Customer Success Stories in Inbound Marketing, Increase Your Search Visibility with 3 Twitter SEO Tips, 4 Ways to Improve Your Facebook Business Page SEO, How Empathy Mapping Helps Create Better Marketing Stories. See how business are using Azure for big data, consumer, enterprise, gaming, mobile, parallel, SaaS, and web app solutions. They want to know, directly from real product users, “Is this product worth my investment? Learn how NetMotion customers improve the mobile experience. . How to Write a Powerful Customer Success Story That Engages Buyers, A Final Thought on Customer Success Stories. If you can tell that story simply, logically and emotionally, then you're well on your way to producing a standout piece of content that will continually build trust and convert leads. Help the reader connect with the customer by humanizing the business. … But that's just the end result you want to come from your success stories. They make great video content, blog articles, social media posts, and can be added to eBooks and white papers as proof of the viability of your product or service. That statement has never been more relevant than in the realm of inbound marketing. How has their business turned around with your help? This means that viewers will find it harder to connect with the customer and imagine themselves in their shoes. She loves helping business owners achieve accelerated growth through inbound marketing and creative content marketing strategies. What are their goals? Encourage your customer to mention figures, results, and quirks. How did it help someone like me?”, The terms case study and customer story are often used interchangeably, . We'll guide you through it. Healthcare & Life Sciences. Customer Stories. Numbers are great here to illustrate the significant impact your solution had on the customer’s business. At Skeleton we know how powerful case study videos and stories are. See the Results. Real stories from real people assembling tools for software success. Read more about that here. How can you write compelling success stories that make them want to book a demo or schedule a consultation? Download our guide to learn how to research, plan and create captivating customer success story videos that will inform, educate and inspire your audience to take action. Inventory on target increased from 15% to 90% and Order Lead Time reduced from 32 hours to 5 hours with i-Supply. HubSpot does a great job of featuring their customer's pain points in this success story. Who We Serve. Looking for clients there are so many Do-It-Yourself guys who managed to change their lives easier, instead asking! But stories sell a famous saying that you should `` sell the hole, not selling two. 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